{"id":536,"date":"2021-05-13T16:01:43","date_gmt":"2021-05-13T19:01:43","guid":{"rendered":"http:\/\/citroleogroup.com\/2021\/?post_type=produtos&#038;p=536"},"modified":"2026-08-21T15:34:59","modified_gmt":"2026-08-21T18:34:59","slug":"alphawhiteness","status":"publish","type":"produtos","link":"https:\/\/citroleogroup.com\/2021\/en\/produtos\/alphawhiteness\/","title":{"rendered":"AlphaWhiteness"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]AlphaWhiteness is a powerful natural whitening and depigmenting active. Its biomolecules intervene in the production of melanin, inhibiting the enzyme tyrosinase, the rate of the hormone \u03b1-MSH, and the transfer of pigments to keratinocytes, decreasing melanogenesis and darkening of the skin.<\/p>\n<p><strong>Applications<\/strong><\/p>\n<p>Facial, body, make-up, and hygiene and cleaning products for the treatment of blemishes and whitening. It is a natural alternative to synthetic whitening. Products for hyperpigmentation control.<\/p>\n<p><strong>Benefits<\/strong><\/p>\n<p>Normalization of natural skin pigmentation. Softness, recovery, velvety touch, deep hydration, treatment, uniformity and luminosity of the skin, anti-inflammatory, and anti-irritant. Nourishing and regenerating contributes to the reduction of melanin synthesis.<\/p>\n<p><strong>Certifications<\/strong><\/p>\n<p>CDIAL Halal<\/p>\n<p><strong>Produced and marketed by:<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1886\" src=\"https:\/\/citroleogroup.com\/2021\/wp-content\/uploads\/2026\/07\/CTR_Marca_Group_Horizontal-01-300x212.jpg\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/citroleogroup.com\/2021\/wp-content\/uploads\/2026\/07\/CTR_Marca_Group_Horizontal-01-300x212.jpg 300w, https:\/\/citroleogroup.com\/2021\/wp-content\/uploads\/2026\/07\/CTR_Marca_Group_Horizontal-01-1024x724.jpg 1024w, https:\/\/citroleogroup.com\/2021\/wp-content\/uploads\/2026\/07\/CTR_Marca_Group_Horizontal-01-768x543.jpg 768w, https:\/\/citroleogroup.com\/2021\/wp-content\/uploads\/2026\/07\/CTR_Marca_Group_Horizontal-01-1536x1086.jpg 1536w, https:\/\/citroleogroup.com\/2021\/wp-content\/uploads\/2026\/07\/CTR_Marca_Group_Horizontal-01.jpg 1755w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>","protected":false},"featured_media":0,"template":"","format":"standard","meta":[],"tag_produto":[106,51,50,115,66],"produtos_e_aplicacoes":[308,309,310,311],"aplicacao_produtos":[344,340,360,417,419,355],"acf":[],"_links":{"self":[{"href":"https:\/\/citroleogroup.com\/2021\/en\/wp-json\/wp\/v2\/produtos\/536"}],"collection":[{"href":"https:\/\/citroleogroup.com\/2021\/en\/wp-json\/wp\/v2\/produtos"}],"about":[{"href":"https:\/\/citroleogroup.com\/2021\/en\/wp-json\/wp\/v2\/types\/produtos"}],"wp:attachment":[{"href":"https:\/\/citroleogroup.com\/2021\/en\/wp-json\/wp\/v2\/media?parent=536"}],"wp:term":[{"taxonomy":"tag_produto","embeddable":true,"href":"https:\/\/citroleogroup.com\/2021\/en\/wp-json\/wp\/v2\/tag_produto?post=536"},{"taxonomy":"produtos_e_aplicacoes","embeddable":true,"href":"https:\/\/citroleogroup.com\/2021\/en\/wp-json\/wp\/v2\/produtos_e_aplicacoes?post=536"},{"taxonomy":"aplicacao_produtos","embeddable":true,"href":"https:\/\/citroleogroup.com\/2021\/en\/wp-json\/wp\/v2\/aplicacao_produtos?post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}