Ingredients that carry history, performance and trends
Observing and understanding consumer demands and finding a trendline is the key to good business in any industry. This is especially true for the cosmetics industry, where the search for novelties is intense, but even more so, because they are products closely related to well-being and personality, which reflect the users’ lifestyle.
The Citróleo Group, always attentive to technological advances, research and the demands of this sector, aligns with its customers’ expectations complete solutions for the most diverse challenges.
Without a doubt, the search for the natural is the main guide of consumer trends. Data already indicate that what was considered temporary dictates the rules of innovation and development, and large companies are already moving strategies in this direction.
Being natural and sustainable is the main foundation of the Citróleo Group. The company, with each year of operation, becomes more recognized as a manufacturer of natural, complete, pure and effective ingredients. In the market for a little less than 6 years, the company has the CitroForest line, composed of vegetable oils and butters, resins, natural exfoliants and some essential oils, all from Brazilian biodiversity.
They are raw materials manufactured with careful processes, from the choice of fruits and seeds to storage. This production system guarantees all the properties and benefits for the final product. Through this line, the Citróleo Group offers the market differentiated sensory products, achieved with 100% natural products.