During the event Citróleo received in its booth, more than 500 visitors. The search for natural products highlights the company that is Natural by itself.
Increasingly, consumers are concerned about labels and are looking for natural, healthier products. Attentive to market trends, Citróleo presented two new products from its green line (CitroGreen Actives). The AlphaImprove 4D hair acts as a deep hair repairer (inside and outside – cortex and cuticle), and AlphaAging (with a proven action in reducing wrinkles) which were highlights in the area of innovation – the Innovation Zone.
What also attracted the attention of the visitors to its shelf was the participation of IPCLIN (Institute of Clinical Research), – laboratory responsible for conducting the tests of effectiveness of Citróleo’s assets -, showing the effectiveness of its assets in real time during the event . See more about the assets on the products page.