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Ever Green! 36 years of sustainable actions in flow with nature

What is it to be natural, organic and sustainable? What is the indicator that says how engaged a company's values are? Would they be its products? Would they be its people? Is its brand? Or is it all that? The…


A movement to clean up the labels. Meet Clean Beauty

The Clean Beauty Green, Natural, Organic, Vegan ... More and more consumers are faced with new product categories to include in their purchase choices. The newest movement within the beauty market has been heating launches and increasing the expectations of…


Green Cocoamphoacetate B, Natural, safe and effective solution for a new surfactant trend

A very important and recurring subject in the beauty market is the safety of cosmetic products. Within the new up-to-date consumer market, with quick information and knowledgement of the used products, there is a growing demand for safe ingredients with…


Citróleo establishes new production unit in northern Brazil and intensifies its worldwide participation in the sale of natural and sustainable raw materials

Sustainable & inclusive products with a naturalistic footprint and sustainable positioning should make up the beauty market on 2020, driving raw material suppliers to migrate their efforts to meet this ever-growing demand. Citróleo, still relatively fresh in the supply of…


Ucuuba Butter: Feet on the ground and standing forest

How new sustainable management measures for ucuuba changed the lives of producing families and imprinted the brand of product on the world beauty market. The name ucuúba derives from the indigenous language and means: “ucu” (fat) and “yba” (tree), in…


Citróleo Group innovates in studies and positions its products to meet global trends

Consumer Market and Behavior Trends Observing and understanding consumer demands and finding a trendline is the key to good business in any industry. This is especially true for the cosmetics industry, where the search for news is intense, but more…