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The importance of innovation and sustainability for the Citróleo Group

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The importance of innovation and sustainability for the Citróleo Group

As CEO and Founder of Citróleo Group, I try, together with my team, to always innovate and follow the evolution of the market. Market which is always chasing news and thinking about the planet’s well-being.

One of the factors that is in evidence is sustainability.

And how to grow and be sustainable? INNOVATING!

With this in mind, we from the Citróleo Group held our 1st Open Innovation Challenge, “Nature by Itself”: Innovating by valuing Brazilian Biodiversity.

And what was our surprise? We didn’t expect so much success.

We had the engagement of many people, in addition to the opportunity to learn about new ideas and see that there really are many people who are also concerned about the future of Biodiversity in our country.

Finally, I thank everyone who participated in this work, and do not forget to continue working for the benefit of our Planet.

 

Rafael Montuenga Maestre

CEO at Citróleo Group